From Spanking Art:

“Yva Richard was one of the main purveyors of fetish attire and other BDSM products in France from the 1920s to the early ’40s. The company, based in Paris, was formed by L. Richard and his wife Nativa, who was a seamstress. They began in 1914 selling costumes, women’s hats, shoes, and high-class lingerie.

In 1923, their range of products started to include in-house produced photography, ranging from erotic lingerie poses to increasingly risque and imaginative fetish outfits. Nativa, displaying a wide streak of exhibitionism, was the principal model for over a decade. She sometimes used the names Helios and Miss Milado. Their photographs are often marked with a “Y.R.” in the corner and may have been taken by her husband.

They also sold erotic photos of bondage, whipping and spanking from well-known photographers such as H. Manuel and Ostra Studio (a division of Biederer Studio).
Their main sales outlet was via a mail-order catalog, La Lingerie Moderne (photographed by Ostra Studio), and magazine advertisements in La Vie Parisienne, Le Sourire, and most likely London Life.

By the 1930s their catalog expanded, adding fetishistic accessories and S&M accouterments such as leather corsets, high-heeled boots, handcuffs, shackles, masks, dog collars with leashes, and bizarre dominatrix ensembles made of leather, rubber, and even metal (see photo).
However, the events of World War II brought an end to Yva Richard, along with most other purveyors of erotic art, products, and apparel throughout Europe. The company was forced to close its doors forever in 1943 during the Nazi occupation of France.”

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