Category Archives: BLOGGERY: articles of interest from elsewhere………

Virginia Slims

I will remain a non-smoker, despite all evidence to the contrary. However, having been a smoker for more of my life than I’ve been a non-smoker, it is difficult. We are conditioned to fetishise the cigarette. The more it comes to symbolise, the harder it is to escape it. Here’s part of a fascinating article from Bitch Magazine’s “Adventures in Feministory” about advertising agency tactics to associate smoking with female power:

‘By the mid-1920’s, cigarette smoking was popular among stylish young women, but it was by no means an acceptable behaviour. Smoking-As-Woman was still seen as a sign of “loose morals” in popular culture.

Enter Edward Bernays, the father of public relations. Bernays, the nephew of Sigmund Freud, used his uncle’s theories of psychoanalysis and the principles of propaganda and applied them, for the first time, to business.

In 1929, Bernays was hired by American Tobacco Corporation President George Hill to find a way to convince women to pick up smoking. Hill wanted to lift the taboo of women smoking in order to, of course, sell more cigarettes. Bernays, in turn, hired psychoanalyst A.A. Brill, who told him that,

“Cigarettes were a symbol of the penis, and of male sexual power. He told Bernays that if he could find a way to connect cigarettes with the idea of challenging male power, then women WOULD smoke, because then they would have their own penises.”

In order to accomplish this mission, Bernays organized a publicity stunt at New York’s Easter Parade. He got a group of young socialites together to march in the parade and dramatically light up cigarettes. He told the press that, “a group of suffragettes were preparing to protest by light up what they called ‘torches of freedom'”. The story about the cigarette smoking débutantes was picked up by newspapers across the United States.

By appealing to women, the major advertising campaign that went along with Bernays’ public relations work had a tremendous impact on the sale of cigarettes; the number of cigarettes sold in the United States more than tripled between 1925 and 1930. By 1944, 36% of women smoked.

For women, smoking became more than just a fad. Smoking became a tangible symbol of women’s liberation, the result of a kind of corporate-sponsored feminism. Considering the curious linkage between feminism and smoking it comes at little surprise that, Virginia Slims, the first “women’s cigarette” brand, was introduced at the height of the second-wave feminist movement in 1968.

With the slogan, “You’ve come a long way, baby” Virginia Slims similarly appealed to women with the corporate concoction of pseudo-feminist rhetoric. Women, now smoking at the same rates as men, bought Virginia Slims in droves. A brand manager for Virginia Slims said this about the wildly successful advertising campaign:

“It was never strident, almost always tongue- in-cheek, and not feminist so much as liberationist, in the sense that the slogan really meant, ‘You’ve got a lot of options now.'”

Considering that today an estimated 23 million women smoke cigarettes in the US alone, indeed we have come a long way, baby.’

For the full article, click here.

Bondage is the New Black

It seems that submissive-chic is in. I suppose that being a dedicated follower of fashion demonstrates, in itself, a kind of deference to authority, but all pretence has been thrown aside for Paris menswear this season.

Designers have always flirted with fetish and bondage themes, but the Grazia website revealed the latest catwalk collections by Lanvin, Jean Paul Gaultier, John Galliano and Givenchy yesterday, and they all had something rather striking in common. It seems that the well-dressed modern gents are now rocking leather, straps and gimp masks.

See more photos here.

The Bigger They Are

Here’s an excerpt from a brilliant “Sexual Manifesto” article by Christine Borden for online magazine “SF Appeal”:

“…I am sure plenty of people enjoy the type of femdom porn Kink(.com) produces. It’s hot to see a beautiful woman dominate and otherwise torture a pathetic, grovelling man-boy. But for some femdom worshippers, it’s even hotter to see beautiful women dominate and otherwise torture men who look like they can hold their own in a 5-on-1 street knife fight. You know how they say “the bigger they are the harder they fall?” I don’t know about you, but there is something visually stunning in watching a man who looks like he could throw a woman over his shoulders instead fall to his knees and submit so thoroughly and obediently to his Mistress. Oh, and there is nothing small about his penis to humiliate.

Femdom (and D/s porn in general) is so varied that it’s hard to find a consistent stream of what meets your arousal standards. I like Kink.com because of its production quality and its honourable reputation, but just like in mainstream vanilla porn, if I want the male bodies I want, I have to turn to gay porn. Which works sorta, except when you remember that this is femdom we’re talking about. You know, with the whole woman-in-charge thing? Oh yeah, that.

I understand that a lot if not most porn is made with a male audience in mind, either consciously or subconsciously. But this seems like the kind of porn more women could enjoy, even if you don’t consider yourself kinky. Push him on the bed for once! Smack ‘im around and don’t let him cum until you’re sufficiently satisfied with his cunnilingus skills. Girlfriends, sisters, womyn, vagina warriors, amirite? (Eh? Just me?)…”

For the whole article, click here.